Press release

ISSEY MIYAKE, EXPEDITIONS

In February 2015, the Issey Miyake brand is sending out an invitation to travel deep inside the essence and elements of its three iconic masculine fragrances through three 360° immersive videos. Indulge in an intense sensorial and sensational experience through the unique vision of its creator.


ONCE UPON A TIME THERE WAS A TRILOGY FOR MEN


Self-evident fragrances, classic scents

Three men’s fragrances, three scents that became classics almost as soon as they were launched. Their most admirable quality is this serenity over time, the compositions’ elegant distance, always rising above the perfumery trends. We inhale this as a self-evident fragrance...

1994 : L’Eau d’Issey Pour Homme.
The nose Jacques Cavallier set his dreams afloat when he created this woody aquatic scent as a fragrance to breathe in. A fragrance that  has become a natural classic.


The effect: “A bracing dive into a mountain waterfall.”


2012 : L’Eau d’Issey Pour Homme Sport.
The initial structure of L’Eau d’Issey Pour Homme is complemented by a vibrant burst of grapefruit and mint (also created by perfumer Jacques Cavallier).

The effect: “The intoxicating inhalation of fresh air at an altitude of 2,000 metres.”



2014 : Nuit d’Issey.
This charismatic composition, created by the duo of noses Dominique Ropion and Loc Dong (IFF), succeeds in slipping a ray of light into the night by combining bergamot with grapefruit, which offers its own interpretation of the moon’s radiance. The mystery comes from a leathery accord enlivened with spices, and grounded by textured base notes (“black” woods, patchouli, incense).


The effect: “The force and magnetism of the night.”


ISSEY MIYAKE, EXPEDITIONS

3 iconic fragrances, 3 limited editions


Set off on a journey of discovery through the magnetism of the southern lights, the thrill of a snowmobile race, the power of a waterfall, and much more.

Visit www.xplorenewhorizons.com to learn more about the three universes, three sensations and three emotions.


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#Xplore360

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Press text

Visuals


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L'EAU D'ISSEY POUR HOMME - OCEANIC EXPEDITION

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L'EAU D'ISSEY POUR HOMME SPORT - POLAR EXPEDITION

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NUIT D'ISSEY - AUSTRAL EXPEDITION

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L'EAU D'ISSEY POUR HOMME

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L'EAU D'ISSEY POUR HOMME SPORT

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NUIT D'ISSEY