CombinedSerestoVisual

NOT INTENDED FOR UK MEDIA

Updated label indications position Seresto® as a leading product in protecting dogs and cats against diseases that are vector-borne and may be harmful to humans too

 

Monheim, October 23, 2014 -For pets and humans, vector-borne diseases may be transmitted via parasites including ticks (Lyme disease), fleas (bartonellosis) and are a growing public health threat for millions. Seresto®, well-known by veterinarians and pet owners for its treatment and prevention of flea and tick infestation for up to 8 months, becomes a more attractive veterinary medicine product by now providing inter alia indirect protection for dogs against vector-borne diseases (VBDs), such as canine babesiosis (Babesia canis vogeli) and canine ehrlichiosis (Ehrlichia canis) for up to 7 months.

Seresto® helps reduce the risk of vector-borne disease transmission to pets because it kills fleas and ticks before biting. Among pet populations in Europe, and around the world, the threat of VBDs may be increasing due to climate changes and also due to more people travelling with their pets, making this long-term protection an attractive offering to protect public health.

New Seresto® Science for Dogs
For dogs, new science demonstrates indirect protection against the transmission of Babesia canis vogeli (by Dermacentor reticulatus ticks) and Ehrlichia canis, respectively, to reduce the risk of diseases such as Babesiosis and Ehrlichiosis. Babesia is a protozoan causing infection of the red blood cells and leading to life threatening conditions in dogs. The Babesia canis pathogen is host- specific and affects dogs. Ehrlichia canis is a protozoan, which also affects dogs and is primarily transmitted by the Brown Dog tick Rhipicephalus sanguineus.

“This new label provides veterinarians and consumers with enhanced product values in terms of preventative care and the science that reinforces Seresto® as an innovative pet parasiticide available,” says Doug Hutchens, Head Global Development & Chief Veterinary Officer. “Introducing this new product feature for the recently launched Seresto collar for cats and dogs demonstrates how well Bayer HealthCare Animal Health protects pets and families from vector- borne disease.”

New Seresto® Science for Cats
For cats, one scientific study demonstrates indirect protection against the transmission of Cytauxzoon felis (transmitted by Amblyomma americanum ticks), thus reducing the risk of diseases caused by this pathogen under the conditions of this study. This pathogen is a serious threat to cat health in North America. In general, by protecting against tick infestation, the indirect protection against the tick transmitted pathogens causing diseases had been proven in clinical studies conducted worldwide. The study results further reinforce the product’s efficacy and safety profile.

About Seresto®
Seresto is available as a collar in two sizes that can be worn by both cats and dogs. It has been designed to stay securely in place for an up to eight month period and it has a safety-closure mechanism to prevent strangulation.

Seresto is unique in including both a leading insecticide, imidacloprid and the highly effective acaricideflumethrin. These compounds are embedded in an innovative waterproof, odour-free collar made of a polymer matrix that ensures that the active ingredients are consistently released over an up to eight month period at an effective, low dose.

About Bayer HealthCare
The Bayer Group is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 18.9 billion (2013), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare's aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 56,000 employees (Dec 31, 2013) and is represented in more than 100 countries. More information at www.healthcare.bayer.com.

Our online press service is just a click away: press.healthcare.bayer.com

Contact:

Dominick Kennerson, Tel. +49 2173 38 4985
E-Mail: dominick.kennerson@bayer.com

Follow us on facebook: www.facebook.com/Bayer4Animals
Follow us on Twitter: https://twitter.com/Bayer4Animals

Forward-Looking Statements This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments. 

CombinedSerestoVisual

Updated label indications position Seresto® as a leading product in protecting dogs and cats against diseases that are vector-borne and may be harmful to humans too

Seresto for Cat

New collar from Bayer Animal Health offers dogs and cats an unparalleled protection period of up to eight months from ticks and fleas in a single treatment

Seresto for Dog

New treatment from Bayer Animal Health offers cats and dogs up to eight months’ protection from ticks and fleas in a single treatment

Seresto

Seresto

Seresto Logotype

Seresto

(Learn more in Seresto )

The Seresto Collar

Image of the collar

The Seresto Collar

(Learn more in Seresto )

Seresto offers combined tick and flea protection for both cats and dogs.

Seresto for dogs < 8 Kg

Seresto offers combined tick and flea protection for both cats and dogs.

(Learn more in Seresto )

Seresto offers combined tick and flea protection for both cats and dogs.

Seresto for cats

Seresto offers combined tick and flea protection for both cats and dogs.

(Learn more in Seresto )

Seresto offers combined tick and flea protection for both cats and dogs.

Seresto for dogs > 8 Kg

Seresto offers combined tick and flea protection for both cats and dogs.

(Learn more in Seresto )

Seresto dog and cat

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Dog in House

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Dog Outside

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Cat on Sofa

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Cat on Sofa 2

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto Application

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 1

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto application 1

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 2

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 4

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 3

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Safety

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

Image demonstrating how to ensure the collar is secure on cats

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

(Learn more in Safety )

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

Image of two-finger fitting check

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

(Learn more in Safety )

Reflectors can be added to the collar to enhance safety at night

Image of two-finger fitting check

Reflectors can be added to the collar to enhance safety at night

(Learn more in Safety )

Reflectors can be added to the collar to enhance safety at night

Image of the reflector attached to the collar

Reflectors can be added to the collar to enhance safety at night

(Learn more in Safety )

Reflectors can be added to the collar to enhance safety at night

Image of safety reflector feature

Reflectors can be added to the collar to enhance safety at night

(Learn more in Safety )

Seresto is safe for pets, families and the environment.

Image of a cat wearing the collar in a home environment

Seresto is safe for pets, families and the environment.

(Learn more in Safety )

Seresto is equipped with a two-step safety release system

Image of collar showing safety mechanisms

Seresto is equipped with a two-step safety release system

(Learn more in Safety )

Mode of action

Seresto contains two proven active ingredients; imidacloprid and flumethrin

Image of the mode of action

Seresto contains two proven active ingredients; imidacloprid and flumethrin

(Learn more in Mode of action )

Seresto's active ingredients are released when the collar makes contact with the animal’s skin and haircoat

Collar make contact with the animal's skin and haircoat

Seresto's active ingredients are released when the collar makes contact with the animal’s skin and haircoat

(Learn more in Mode of action )

Active ingredients are contained within Seresto’s innovative polymer matrix

Image of polymer matrix with active ingredients (close-up view)

Active ingredients are contained within Seresto’s innovative polymer matrix

(Learn more in Mode of action )

Active ingredients transfer from the collar to the lipid layer

Image of active ingredient transfer from collar to lipid layer

Active ingredients transfer from the collar to the lipid layer

(Learn more in Mode of action )

Seresto’s active ingredients imidacloprid and flumethrin diffuse and spread over the entire body surface

Image of active ingredient migration into lipid layer

Seresto’s active ingredients imidacloprid and flumethrin diffuse and spread over the entire body surface

(Learn more in Mode of action )

Seresto is water resistant and remains effective if the animal becomes wet

Image of active ingredient water-resistance

Seresto is water resistant and remains effective if the animal becomes wet

(Learn more in Mode of action )

Fleas

Fleas are the most common ectoparasite in cats and dogs, capable of spreading a number of diseases.

Flea

Fleas are the most common ectoparasite in cats and dogs, capable of spreading a number of diseases.

(Learn more in Fleas )

Ticks

Seresto is the first ever treatment to provide repellence against ticks in both cats and dogs.

Close-up image of live tick

Seresto is the first ever treatment to provide repellence against ticks in both cats and dogs.

(Learn more in Ticks )

 Tick-transmitted infections cause severe clinical diseases in cats and dogs, which can also affect humans.

Image of tick

Tick-transmitted infections cause severe clinical diseases in cats and dogs, which can also affect humans.

(Learn more in Ticks )

Tick infestations are occurring more frequently outside of traditional peak seasons due to climatic changes.

Ticks pose a threat to dogs and other animals, including humans

Tick infestations are occurring more frequently outside of traditional peak seasons due to climatic changes.

(Learn more in Ticks )

Foresto

Seresto is known as Foresto in some European markets (BG, CZ, EE, HU, LT, LV, PL, RO, SK, SI)

Foresto

Seresto is known as Foresto in some European markets (BG, CZ, EE, HU, LT, LV, PL, RO, SK, SI)

(Learn more in Foresto )