Seresto for Cat

NOT INTENDED FOR UK MEDIA

New collar from Bayer Animal Health offers dogs and cats an unparalleled protection period of up to eight months from ticks and fleas in a single treatment

Birmingham, UK, 12 April 2012 - Bayer Animal Health today launched Seresto (known as Foresto in some European markets[*]), the latest in a long line of innovative anti-parasite products from one of the world’s leading animal health companies. The Seresto collar gives outstanding protection against fleas and ticks for up to 8 months from a single application. Seresto is the first new treatment in more than a decade to offer combined tick and flea protection for both cats and dogs, and as the first product to offer repellency against ticks for cats as well as dogs, Seresto helps to reduce the risk of vector-borne disease transmission from these parasites.

 

Dr. Helmut Pinsenschaum, veterinary surgeon from Münchsteinach, Germany spoke of the launch of Seresto, “This is the first time we have had a product that can offer protection from both ticks and fleas for as long as eight months with a single application. This level of long-term efficacy is completely new, and the fact that you can also use the same treatment for both cats and dogs makes it a real game changer for both vets and our patients.”

 

Seresto represents a major advance in the development of anti-parasitic treatments. Through the integration of a unique polymer matrix it slowly releases controlled doses of two proven active ingredients – imidacloprid and flumethrin – that together are proven to be highly effective treatments for ticks and fleas, ensuring the animal always receives just the right dose for optimal protection.

 

Experience with the use of Seresto is expected to have a significant impact on the treatment recommendations of many veterinarians.Dr. Adriana Estrela, a veterinarian from Portugal who participated in the clinical studies with Seresto saw a change in her practice: “I didn’t use to recommend collars. Instead I would recommend monthly application of spot-ons, which are great products, but we often had to remind people that the product had to be applied every month to remain effective. Sometimes forgetting for a week or two was enough for the animal to become infested again. The truth is that with Seresto everything changed – now we apply Seresto and we know that for the next eight months we don’t need to worry.”

 

The launch of Seresto comes as veterinarians worldwide are seeing changes in the patterns of parasite risk for pets. Dr. Ferenc Szaniszlo, a veterinary surgeon from Hungary experienced these changes first hand, “In our practice, over the last twenty years we have seen more and more tick infestations and more and more infections transmitted by ticks. And these cases aren’t just happening in the traditional tick seasons, or in remote forest areas, so it is critical that we ensure all our dogs and cats are protected all year round.” Dr. Francois Laurent, a veterinarian from France, echoes this sentiment: “We know that the animals that we treat are exposed to the constant presence of ticks and fleas throughout the year, so we recommend antiparasiticides are used all year long. In our experience, Seresto is a simple, effective, long-term solution, and even our most sceptical customers have been won over by the benefits they have seen.”

 

Ute Schucht from Germany, a dog owner involved in the field-trials of Seresto, is convinced of the benefits of using Seresto. “My dog Nero loves to spend time in the woods. Before, it didn’t matter what we tried, often he would still come home with ticks in his fur and they would sometimes drop off in the house. Since we started using Seresto two years ago we have not faced this typical problem. It’s great, now with Seresto we know that he is protected from fleas and ticks wherever he goes. Nero’s brother Luka lives near us, but he wasn’t involved in the trial, so his owners kept using the same treatments we used to. Unfortunately that means that when we walk the dogs in the woods, Luka often still collects ticksbut Nero is well protected for a long time.”

 

Online media centre

For access to supporting media materials, please visit: http://www.epresspack.net/seresto/

 

About Seresto

Seresto is available as a collar in two sizes that can be worn by both cats and dogs. It has been designed to stay securely in place for an up to eight month period while ensuring safety from strangulation.

Seresto is unique in including both a leading insecticide, imidacloprid and the highly effective acaricideflumethrin. These compounds are embedded in an innovative waterproof, odour-free collar made of a polymer matrix that ensures that the active ingredients are consistently released over an up to eight month period at an effective, low dose.

 

About ticks and fleas

Tick and flea infestations are more than just a nuisance; they also pose a very real threat to both pets and humans as they can transmit serious diseases. These diseases have become more frequently diagnosed and more geographically widespread, increasing both the danger posed to pets and the risk posed to humans.

Fleas are the most common ectoparasite in cats and dogs and are capable of spreading and/or causing a number of diseases that affect cats, dogs and humans, including tapeworm, flea allergy dermatitis (FAD), bartonellosis and endemic typhus.

Diseases spread by ticks include anaplasmosis, Lyme borreliosis, babesiosis and ehrlichiosis, many of which can cause serious diseases in humans.

In dogs, many of these diseases can be lethal and cannot yet be treated, meaning that prevention is key to their management. The most effective disease prevention technique is to stop parasites from biting, removing any possibility of disease transmission.

The ability of a treatment to prevent biting is commonly referred to as ‘repellency’ (anti-feeding) – products that offer repellency, like Seresto, have been demonstrated in field studies to reduce the risk of disease transmission.

 

About Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 17.2 billion (2011), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 55,700 employees (Dec 31, 2011) and is represented in more than 100 countries. Find more information at http://www.bayerhealthcare.com

With a turnover of EUR 1.190 million (2011) Bayer HealthCare’s Animal Health Division is one of the world’s leading manufacturers of veterinary drugs. The division manufactures and markets more than 100 different veterinary drugs and care products for livestock and companion animals.

 

Contact:

Kathrin Statz

Kathrin.Statz@bayer.com

+49 2173 38 40 19

 

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

 

 



[*] BG, CZ, EE, HU, LT, LV, PL, RO, SK, SI

 

Seresto for Dog

NOT INTENDED FOR UK MEDIA

New treatment from Bayer Animal Health offers cats and dogs up to eight months’ protection from ticks and fleas in a single treatment

Birmingham, UK, 12 April 2012 - Bayer Animal Health today launched Seresto (known as Foresto in some European markets[1]), a groundbreaking tick and flea treatment for dogs and cats, to the scientific community at the World Small Animal Veterinary Association (WSAVA) Conference in Birmingham, UK. The Seresto collar is the latest in a long line of innovative ectoparasiticides from one of the world’s leading animal health companies, with outstanding protection against fleas and ticks for up to eight months from a single application.

 

Seresto is the first new treatment in more than a decade to offer combined tick and flea protection for both cats and dogs. As the first product to offer repellency against ticks for cats as well as dogs, Seresto helps to reduce the risk of vector-borne disease transmission from these parasites.

 

Professor Leon Fourie specializing in arachnoentomology and parasitology, from Free State University in South Africa spoke of the launch of Seresto, “This is the first product we have seen that is able to provide consistent efficacy and safety for such a long period. With up to eight months of protection from each application, Seresto has the potential to establish a new standard in long-term protection from ticks and fleas for cats and dogs.”

 

Seresto represents a major advance in the development of ectoparasiticides. The unique polymer matrix of Seresto provides dose adjusted release of two proven active ingredients: imidacloprid, a very potent insecticide, and flumethrin, a highly effective acaricide. Research into the efficacy of this combination has demonstrated that these two active ingredients work synergistically to significantly increase their efficacy against fleas. Laboratory trials confirm that the combination of imidacloprid and flumethrin is 100 times more effective against fleas than imidacloprid alone.[i] Thanks to its innovative polymer matrix composition, the migration of active ingredients from the Seresto collar matrix to the surface adjusts depending on the concentrations of active ingredients within the lipid layer on the pet´s skin. This ensures a steady, low-dose release profile, providing optimal protection for up to eight months.

 

The launch of Seresto comes as veterinarians worldwide are seeing changes in the patterns of parasite risk for pets. Maggie Fisher, a Veterinary Parasitology Consultant based in the UK, spoke of the impact of these changes, “Across Europe we’re seeing dramatic changes in the spread and activity of ticks and fleas in response to changes in climate and pet travel. We’re finding that ticks are active for much more of the year, and are appearing in areas where they would traditionally not be expected to be found. Fleas also are infesting pets all year round. And of course, with these parasites come the risk of diseases spread by their bites; we’re seeing more of these serious diseases, and seeing much greater variety in the types of disease than ever before. That’s why a number of expert groups recommend year-round ectoparasiticide protection for all cats and dogs, regardless of where they live.”

 

Clinical trials experience with Seresto has had a significant impact on many of the participating veterinarians. Dr. Adriana Estrela, a veterinary surgeon from Portugal and Clinical Director and Managing Partner of the Pardilhó Veterinary Clinic, spoke of her experience: “I haven’t recommended collars for a number of years. Spot-ons are excellent products; however, it is imperative that they are applied every month if they are to be fully effective. My clients live a busy lifestyle and don’t always remember to reapply on time. Even as little as a one week delay in application can result in reoccurring tick and flea infestations. I had my doubts about using a collar initially, but was impressed by the results we had with Seresto - we didn’t see any infestations at all during the trial. For our practice, Seresto has been a really significant advance, we’d recommend it to any of our clients looking for a simple, effective ectoparasiticide for their cat or dog.”

 

Due to its dose-adjusted release, the choice and concentration of the active ingredients and its unique depot formulation, Seresto is safe for pets, families and the environment if used according to the instructions. According to Dr. Dorothee Stanneck, Clinical Development Manager for Seresto at Bayer Animal Health, it has been developed with a focus on minimising the risks traditionally associated with collars. “Seresto has been designed in such a way that in the unlikely event of a cat becoming trapped, the cat’s own strength is sufficient to trigger a quick release mechanism that gives way when a force of 50 newtons (the same force exerted by a 2kg cat jumping 40cm in height) is applied to the collar. If for any reasons the ratchet release mechanism is blocked, the collar has a second layer of protection through a break-away area that will snap once a force of 80 newtons is applied.”

 

The European launch of Seresto was announced on the first day of the WSAVA[2]/FECAVA[3]/BSAVA[4] World Congress 2012, the largest international veterinary event ever held in the UK. One of the main themes of the congress is the ‘One Health’ initiative, a global campaign highlighting the need for collaboration and cooperation between human and veterinary medicine in order to improve the lives of all species.

 

“The timing of the announcement of Seresto was particularly welcome given the focus of this year’s congress” said Michael Day, Professor of Veterinary Pathology from the University of Bristol, UK, Junior Vice President of BSAVA and Chair of the WSAVA Scientific and One Health Committees. “We are seeing an unprecedented demand for simple, effective, long-term ectoparasiticides treatment options to manage the increasing risks to animal and human health associated with vector-borne diseases. While traditional options can be very effective, there is a clear need for longer-acting, more user-friendly approaches to the vital task of ectoparasite control. In my view, the development of Seresto gives veterinarians and pet owners not just another effective ectoparasiticide, but a genuine advance in the delivery of long-term protection that they are able to fit and forget, enabling them to protect their pet and their community.”

 

Online media centre

For access to supporting media materials, please visit: http://www.epresspack.net/seresto/

 

About Seresto

Seresto is available as a collar in two sizes and can be worn by both cats and dogs. It has been designed to stay securely in place for an up to eight month period while ensuring safety from strangulation.

 

Seresto is unique in including both a leading insecticide, imidacloprid, and the highly effective acaricide flumethrin. These compounds are embedded in an innovative waterproof, odour-free polymer matrix. The collar’s materials ensure that the active ingredients are consistently released over an up to eight month period at an effective, low dose.

 

About ticks and fleas

Tick and flea infestations are more than just a nuisance; they also pose a very real threat to both pets and humans as they can transmit serious diseases. These diseases have become more frequently diagnosed and more geographically widespread, increasing both the danger posed to pets and the risk posed to humans.

 

Fleas are the most common ectoparasite in cats and dogs and are capable of spreading and/or causing a number of diseases that affect cats, dogs and even humans, including tapeworm, flea allergy dermatitis (FAD), bartonellosis and endemic typhus. Diseases spread by ticks include anaplasmosis, Lyme borreliosis, babesiosis, tick-borne encephalitis and ehrlichiosis, many of which can cause serious diseases in humans. In dogs, many of these diseases can be lethal and cannot yet be treated, meaning that prevention is key to their management. The most effective disease prevention technique is to stop parasites from biting, removing any possibility of disease transmission.

 

The ability of a treatment to prevent biting is commonly referred to as ‘repellency’ (anti-feeding) – products that offer repellency, like Seresto, have been demonstrated in field studies to reduce the risk of disease transmission.

 

About Bayer HealthCare

The Bayer Group is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 17.2 billion (2011), is one of the world’s leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany. The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions. Bayer HealthCare’s aim is to discover, develop, manufacture and market products that will improve human and animal health worldwide. Bayer HealthCare has a global workforce of 55,700 employees (Dec 31, 2011) and is represented in more than 100 countries. Find more information at www.bayerhealthcare.com.

 

With a turnover of EUR 1.190 million (2011) Bayer HealthCare’s Animal Health Division is one of the world’s leading manufacturers of veterinary drugs. The division manufactures and markets more than 100 different veterinary drugs and care products for livestock and companion animals.

 

Contact:

Kathrin Statz

Kathrin.Statz@bayer.com

+49 2173 38 40 19

 

 

 

 

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

 

 



[1]BG, CZ, EE, HU, LT, LV, PL, RO, SK, SI

[2]WSAVA: World Small Animal Veterinary Association

[3]FECAVA: Federation of European Companion Animal Veterinary Association

[4] BSAVA: British Small Animal Veterinary Association



[i]Stanneck D, et al. Parasite & Vectors 2012; In Press

 

Seresto

Seresto

Seresto Logotype

Seresto

(Learn more in Seresto )

The Seresto Collar

Image of the collar

The Seresto Collar

(Learn more in Seresto )

Seresto offers combined tick and flea protection for both cats and dogs.

Seresto for dogs < 8 Kg

Seresto offers combined tick and flea protection for both cats and dogs.

(Learn more in Seresto )

Seresto offers combined tick and flea protection for both cats and dogs.

Seresto for cats

Seresto offers combined tick and flea protection for both cats and dogs.

(Learn more in Seresto )

Seresto offers combined tick and flea protection for both cats and dogs.

Seresto for dogs > 8 Kg

Seresto offers combined tick and flea protection for both cats and dogs.

(Learn more in Seresto )

Seresto dog and cat

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Dog in House

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Dog Outside

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Cat on Sofa

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

Cat on Sofa 2

Seresto offers up to eight months of continuous protection against fleas and ticks for both cats and dogs.

(Learn more in Seresto dog and cat )

Seresto Application

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 1

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto application 1

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 2

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 4

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Seresto is convenient and easy to apply.

Seresto size adjustment and final fitting 3

Seresto is convenient and easy to apply.

(Learn more in Seresto Application )

Safety

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

Image demonstrating how to ensure the collar is secure on cats

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

(Learn more in Safety )

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

Image of two-finger fitting check

Two fingers should fit beneath the collar to ensure that it is not attached too tightly

(Learn more in Safety )

Reflectors can be added to the collar to enhance safety at night

Image of two-finger fitting check

Reflectors can be added to the collar to enhance safety at night

(Learn more in Safety )

Reflectors can be added to the collar to enhance safety at night

Image of the reflector attached to the collar

Reflectors can be added to the collar to enhance safety at night

(Learn more in Safety )

Reflectors can be added to the collar to enhance safety at night

Image of safety reflector feature

Reflectors can be added to the collar to enhance safety at night

(Learn more in Safety )

Seresto is safe for pets, families and the environment.

Image of a cat wearing the collar in a home environment

Seresto is safe for pets, families and the environment.

(Learn more in Safety )

Seresto is equipped with a two-step safety release system

Image of collar showing safety mechanisms

Seresto is equipped with a two-step safety release system

(Learn more in Safety )

Mode of action

Seresto contains two proven active ingredients; imidacloprid and flumethrin

Image of the mode of action

Seresto contains two proven active ingredients; imidacloprid and flumethrin

(Learn more in Mode of action )

Seresto's active ingredients are released when the collar makes contact with the animal’s skin and haircoat

Collar make contact with the animal's skin and haircoat

Seresto's active ingredients are released when the collar makes contact with the animal’s skin and haircoat

(Learn more in Mode of action )

Active ingredients are contained within Seresto’s innovative polymer matrix

Image of polymer matrix with active ingredients (close-up view)

Active ingredients are contained within Seresto’s innovative polymer matrix

(Learn more in Mode of action )

Active ingredients transfer from the collar to the lipid layer

Image of active ingredient transfer from collar to lipid layer

Active ingredients transfer from the collar to the lipid layer

(Learn more in Mode of action )

Seresto’s active ingredients imidacloprid and flumethrin diffuse and spread over the entire body surface

Image of active ingredient migration into lipid layer

Seresto’s active ingredients imidacloprid and flumethrin diffuse and spread over the entire body surface

(Learn more in Mode of action )

Seresto is water resistant and remains effective if the animal becomes wet

Image of active ingredient water-resistance

Seresto is water resistant and remains effective if the animal becomes wet

(Learn more in Mode of action )

Fleas

Fleas are the most common ectoparasite in cats and dogs, capable of spreading a number of diseases.

Flea

Fleas are the most common ectoparasite in cats and dogs, capable of spreading a number of diseases.

(Learn more in Fleas )

Ticks

Seresto is the first ever treatment to provide repellence against ticks in both cats and dogs.

Close-up image of live tick

Seresto is the first ever treatment to provide repellence against ticks in both cats and dogs.

(Learn more in Ticks )

 Tick-transmitted infections cause severe clinical diseases in cats and dogs, which can also affect humans.

Image of tick

Tick-transmitted infections cause severe clinical diseases in cats and dogs, which can also affect humans.

(Learn more in Ticks )

Tick infestations are occurring more frequently outside of traditional peak seasons due to climatic changes.

Ticks pose a threat to dogs and other animals, including humans

Tick infestations are occurring more frequently outside of traditional peak seasons due to climatic changes.

(Learn more in Ticks )

Foresto

Seresto is known as Foresto in some European markets (BG, CZ, EE, HU, LT, LV, PL, RO, SK, SI)

Foresto

Seresto is known as Foresto in some European markets (BG, CZ, EE, HU, LT, LV, PL, RO, SK, SI)

(Learn more in Foresto )

Webcast Press

(Click here to join the webcast)

12 april 9:00-10:00 (local time Birmingham)