We have chosen Korea as the global launch location for Créative France, as it not only reflects the longstanding cultural and creative ties between our two nations, but also exciting prospects for future Korea/France partnerships in fields such as technology, industry, fashion, cuisine, science, and the arts. Korea and France have shared a deeply-held mutual respect in the fields of culture, cuisine and art for more than a century and in the past several decades this relationship has deepened and broadened across a range of industrial fields ranging from aerospace and robotics to high-tech materials.

Around 50 major companies including Hyundai Motor Company and Samsung Electronics established in France who employ more than 4,400 people in total. France is 3rd destination for South Korean investments in Europe. France is also the 4th investor in South Korea (2nd European investor) with more than 175 French companies employing more than 24,000 people.

10 new investment projects from Korea has been carried out in 2014, creating 148 jobs. Korea and France has been in diplomatic relation for over 130 years. 
Its trade scale has been constantly increasing marking USD 7 billion and 7.1 million in 2014, an increase by 1.2% compared to September 2013.

The creative campaign communication artwork chosen for the Korea launch seeks to reflect the boundless future and potential for innovation and creativity between our countries, showcasing creative French talent in the areas of aerospace, green technology, robotics, computer programming and mathematics.

The visuals we have chosen to use in Korea for the Créative France initiative showcase companies and individuals who are pioneers in their fields. They include the following:

Airbus Group’s electric aircraft, E-fan, developed specifically for electric power. This is a world first, bringing electric propulsion to the aviation sector and leading the industry in environmentally-friendly aviation.

Medtech’s robotic device Rosa, described as a GPS for the brain, is the first and only robotic medical device approved for clinical neurosurgery in Europe and North America. Rosa’s advanced capabilities, with a robotic arm replicating the movements of a human arm, is displayed prominently in our visuals.

42 is a private computer-training school established by Xavier Niel. Free of charge and accessible to all, regardless of education level, the school stays open around the clock in order to reach its goal of training 1,000 highly talented developers over the next five years.

Philippe Starck is an internationally acclaimed French creator, designer and architect. Starck devotes his imagination and talent to producing high quality, ethical design for all.

Hélène Darroze named best female chef in the world in 2015. She has her own brilliantly original take on regional French cuisine.

Our carefully selected artwork and digital visuals aim to reflect technological innovation, echoing Korea’s outstanding reputation for technological innovation in a range of fields.